Initial expressions of interest in the new Jaguar F-type are at the same level as the Range Rover Evoque at an equivalent stage, global brand director Adrian Hallmark has revealed.
Since its reveal at the Paris motor show in September, the F-type has prompted 75,000 people to contact Jaguar and ask for more information on the car. "That's roughly the same as the Evoque at this stage," said Hallmark, "but we're aiming for less than 10 per cent of the Evoque's volume."
He conceded that it was highly unlikely everyone asking for more information on the F-type was a potential buyer. "They might be 13 or 33, but what's important is that 13-year-olds weren't asking for more information on the XJ. "We're getting in the psyche of buyers and potential buyers. The F-type is so important as now as a keystone for the brand."
